Hosted by Stibo Systems

Creating a Business Case for MDM and Delivering Business Value


Are you struggling to quantify the business value of your Master Data Management (MDM) program? And is this stopping the business from accepting and embracing the need for MDM?

If so, this webinar is for you. It presents you with ideas and frameworks that you can use for building up a business case for MDM. And it will help you work with your business and finance colleagues in quantifying the value of an MDM initiative in business terms.

This should be valuable – both at the beginning of your MDM journey in projecting and agreeing on expected returns – and later on, post implementation, in measuring the return on investment (ROI).


John Radcliffe
Radcliffe Advisory Services

John Radcliffe has over 35 years of IT industry experience, including 18 years as an analyst at Gartner, where he authored major sections of the company’s key research on Master Data Management. He now runs his own advisory company, specialising in MDM and data governance and advising end user organisations on successful MDM adoption and implementations.