The lifeline to business success is customer loyalty and retention in order to produce higher revenue. Best-in-class organizations must have a complete 360-view of their customer data in order to respond accurately and intelligently to their customer demands, trends, and expectations.
This webinar dives into the challenges and benefits of mastering your customer data including:
Tom Redman, the “Data Doc,” helps companies, including many of the Fortune 100, improve data quality. Those that follow his innovative approaches enjoy the many benefits of far-better data, including far lower cost. His recent article, “Data’s Credibility Problem,” (Harvard Business Review, December 2013) showcases what’s possible.
Tom’s Data Driven, (Harvard Business Press, 2008) is the guiding light for companies seeking to build their futures in data. Tom started his career at Bell Labs, where he led the Data Quality Lab. He has a Ph.D. is in Statistics and two patents.
Rob Bruce is the Director of Presales Solution Consulting at Stibo Systems. For over a decade, Rob has been responsible for directing Stibo Systems success in the presales arena, leading the technical sales team in proofs of concepts and demonstrations.
Rob started his Stibo Systems career as a Super User on the system. Before joining the presales team, Rob was a solution trainer and a business analyst.