Hosted by Stibo Systems

What is Master Data Management (MDM) and how is it relevant to you?


Are you struggling to quantify the business value of your Master Data Management (MDM) program? And is this stopping the business from accepting and embracing the need for MDM?

If so, this webinar is for you. It presents you with ideas and frameworks that you can use for building up a business case for MDM. And it will help you work with your business and finance colleagues in quantifying the value of an MDM initiative in business terms.

This should be valuable – both at the beginning of your MDM journey in projecting and agreeing on expected returns – and later on, post implementation, in measuring the return on investment (ROI).


Darren Cooper
Director of Industry Solutions
Stibo Systems

Darren has spent much of his career in software sales consulting, working in a variety of industries. During the last 15 years, he has specialised in information management, advising global, blue-chip companies on their data governance strategies. Today, Darren provides leadership in helping Stibo Systems grow its business by demonstrating how our unique technology can help accelerate our customers’ digital transformation journeys.